DiaSorin: Brains & Brawn
OBJECTIVE: Building off of the successful “Minute to Win It” competition the previous year, the DiaSorin company for their yearly National Service Meeting again challenged ingster marketing to deliver an even bigger and better teambuilding experience!
STRATEGY: Develop a team concept to entertain and give a unique experience to a large group.
INGSTER SOLUTION: To answer the call, ingster marketing developed a whole new concept called the “Brains & Brawn Challenge”…combining both strategic and athletic pursuits, watch and discover what players and team would win ultimate bragging rights!
RESULTS: With many laughs and high-fives delivered, over 80 DiaSorin employee participants (again!) found out what real teamwork is all about!