To cap off a successful pledge campaign for their Live United! Fundraiser for the United Way, the Medtronic Foundation needed an agency to develop, produce and execute a theme for their corporate fundraising celebration.

STRATEGY: A Medtronic Company‐wide employee Tailgate Party for United Way.

INGSTER SOLUTION: Execution of the Sports Challenge, an energetic interactive game arena. Focusing on football related contests; the event was enhanced by an event MC that added excitement and a DJ playing motivating music that intensified the competition of the participants.

RESULTS: A highlight to the end of the Medtronic Foundation Live United! campaign where more than 7,800 Medtronic employees in the Twin Cities area were impressed during the 2010 campaign.

® 2014 ingster marketing

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